MBA290N
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MBA 290N - Managing the New Product Development Process
Course Title
Managing the New Product Development Process
Course Description
An operationally focused course that aims to develop the interdisciplinary skills required for successful product development. Through readings, case studies, guest speakers, applied projects, and student research, students discover the basic tools, methods, and organizational structures used in new product development management. Course covers process phases: idea generation, product definition, product development, testing and refinement, manufacturing ramp-up and product launch.
Minimum Units
3
Maximum Units
3
Grading Basis
Default Letter Grade; S/U Option
American Cultures Requirement
No
Reading and Composition Requirement
None of the Reading and Composition Requirement
Prerequisites
Graduate standing.
Repeat Rules
Course is not repeatable for credit.
Credit Restriction Courses
-
Formats
Lecture
Term
Fall and Spring
Weeks
15 weeks
Weeks
15
Lecture Hours
3
Outside Work Hours
6