MBA290N

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MBA 290N - Managing the New Product Development Process

Walter A. Haas School of Business Graduate BUS - Haas School of Business

Subject

MBA

Course Number

290N

Course Level

Graduate

Course Title

Managing the New Product Development Process

Course Description

An operationally focused course that aims to develop the interdisciplinary skills required for successful product development. Through readings, case studies, guest speakers, applied projects, and student research, students discover the basic tools, methods, and organizational structures used in new product development management. Course covers process phases: idea generation, product definition, product development, testing and refinement, manufacturing ramp-up and product launch.

Minimum Units

3

Maximum Units

3

Grading Basis

Default Letter Grade; S/U Option

American Cultures Requirement

No

Reading and Composition Requirement

None of the Reading and Composition Requirement

Prerequisites

Graduate standing.

Repeat Rules

Course is not repeatable for credit.

Credit Restriction Courses

-

Formats

Lecture

Term

Fall and Spring

Weeks

15 weeks

Weeks

15

Lecture Hours

3

Outside Work Hours

6