MBA290N
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Managing the New Product Development Process
Course Title
Managing the New Product Development Process
Course Description
An operationally focused course that aims to develop the interdisciplinary skills required for successful product development. Through readings, case studies, guest speakers, applied projects, and student research, students discover the basic tools, methods, and organizational structures used in new product development management. Course covers process phases: idea generation, product definition, product development, testing and refinement, manufacturing ramp-up and product launch.
Minimum
3
Maximum
3
Grading Basis
Default Letter Grade; S/U Option
American Cultures Requirement
No
Reading and Composition Requirement
None of the Reading and Composition Requirement
Repeat Rules
Course is not repeatable for credit.
Credit Restriction Courses. Students will receive no credit for this course if the following the course(s) have already been completed.
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Formats
Lecture
Term
Fall and Spring
Duration (in weeks)
15
Minimum Hours
3
Maximum Hours
3
Outside Work Hours Min
6
Maximum Hours
6