MBA268B
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MBA 268B - International Marketing
Course Title
International Marketing
Course Description
Provides frameworks, knowledge, and sensitivities to formulate and implement marketing strategies for competing in the international arena. Regions and countries covered include the Americas, Europe, Japan, China, India, Russia, Africa, and Asia-Pacific. Issues covered include global versus local advertising, international pricing strategies, selecting and managing strategic international alliances and distribution channels, managing international brands and product lines through product life cycle, international retailing, and international marketing organization and control.
Minimum Units
2
Maximum Units
2
Grading Basis
Default Letter Grade; S/U Option
Repeat Rules
Course is not repeatable for credit.
Credit Restriction Courses. Students will receive no credit for this course if following the course(s) have already been completed.
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Credit Replacement Courses
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Formats
Lecture
Term
Fall and Spring
Weeks
15 weeks
Weeks
15
Lecture Hours
2
Lecture Hours Min
2
Lecture Hours Max
2
Lecture Mode of Instruction
In Person
Outside Work Hours
4
Outside Work Hours Min
4
Outside Work Hours Max
4