MBA268B
Download as PDF
MBA 268B - International Marketing
Course Title
International Marketing
Course Description
Provides frameworks, knowledge, and sensitivities to formulate and implement marketing strategies for competing in the international arena. Regions and countries covered include the Americas, Europe, Japan, China, India, Russia, Africa, and Asia-Pacific. Issues covered include global versus local advertising, international pricing strategies, selecting and managing strategic international alliances and distribution channels, managing international brands and product lines through product life cycle, international retailing, and international marketing organization and control.
Minimum Units
2
Maximum Units
2
Grading Basis
Default Letter Grade; S/U Option
American Cultures Requirement
No
Reading and Composition Requirement
None of the Reading and Composition Requirement
Repeat Rules
Course is not repeatable for credit.
Credit Restriction Courses
-
Credit Replacement Courses
-
Formats
Lecture
Term
Fall and Spring
Weeks
15 weeks
Weeks
15
Lecture Hours
2
Lecture Mode of Instruction
In Person
Outside Work Hours
4