MBA268B
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International Marketing
Course Title
International Marketing
Course Description
Provides frameworks, knowledge, and sensitivities to formulate and implement marketing strategies for competing in the international arena. Regions and countries covered include the Americas, Europe, Japan, China, India, Russia, Africa, and Asia-Pacific. Issues covered include global versus local advertising, international pricing strategies, selecting and managing strategic international alliances and distribution channels, managing international brands and product lines through product life cycle, international retailing, and international marketing organization and control.
Minimum
2
Maximum
2
Grading Basis
Default Letter Grade; S/U Option
American Cultures Requirement
No
Reading and Composition Requirement
None of the Reading and Composition Requirement
Repeat Rules
Course is not repeatable for credit.
Credit Restriction Courses. Students will receive no credit for this course if the following the course(s) have already been completed.
-
Credit Replacement Courses. Upon passing, students can use the following course(s) to replace a deficient grade for this course.
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Formats
Lecture
Term
Fall and Spring
Duration (in weeks)
15
Minimum Hours
2
Maximum Hours
2
Lecture Mode of Instruction
In Person
Outside Work Hours Min
4
Maximum Hours
4