MBA263
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MBA 263 - Marketing Analytics
Course Title
Marketing Analytics
Course Description
Information technology has allowed firms to gather and process large quantities of information about consumers' choices and reactions to marketing campaigns. However, few firms have the expertise to intelligently act on such information. This course addresses this shortcoming by teaching students how to use customer information to better market to consumers. In addition, the course addresses how information technology affects marketing strategy.
Minimum Units
3
Maximum Units
3
Grading Basis
Default Letter Grade; S/U Option
Prerequisites
Business Administration 206.
Repeat Rules
Course is not repeatable for credit.
Credit Restriction Courses. Students will receive no credit for this course if following the course(s) have already been completed.
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Formats
Lecture
Term
Fall and Spring
Weeks
15 weeks
Weeks
15
Lecture Hours
3
Lecture Hours Min
3
Lecture Hours Max
3
Outside Work Hours
6
Outside Work Hours Min
6
Outside Work Hours Max
6